Website Development and Content Strategy for Leading SaaS Company

RingLead is the leading SaaS Data Quality Management management platform for preventing, removing and enhancing lead and contact information in Salesforce and Marketo. Included is the sales industry’s top prospecting tool – Capture.






  • Website and Landing Page Development for SaaS
  • 1st Page Google Search Rankings for Targeted Keyords
  • An increase in site traffic from search engines and social
  • Increase in Marketing Qualified Leads
Encore Marketing Group - RingLead Web Design

The first milestone was to move the website from an archaic CMS to WordPress. Reconstruction of the site structure, taking into account usability and analysis of competitors’ sites.

Then implemented a content development strategy to generate more qualified leads. Improving marketing and sales conversion rates at every stage of the funnel.

  • Attendance per month – 13,000
  • Website visits grew 85%
  • Time on page increase 1000%
  • Leads increase 200% in the first month
  • 90% search phrases in the top 10% of page rankings
Web sites are designed with the latest UX design, keyword search relevancy and target user in mind.
Ebooks, blogs and infographics were created to improve search rankings and social media integration. All roads lead to the website.
Advertising campaigns on Facebook and LinkedIn were activated to drive an immediate push of traffic to content and conversion points.