Website Development and Content Strategy for Leading SaaS Company
RingLead is the leading SaaS Data Quality Management management platform for preventing, removing and enhancing lead and contact information in Salesforce and Marketo. Included is the sales industry’s top prospecting tool – Capture.
Website: https://www.ringlead.com
Purposes
The first milestone was to move the website from an archaic CMS to WordPress. Reconstruction of the site structure, taking into account usability and analysis of competitors’ sites.
Then implemented a content development strategy to generate more qualified leads. Improving marketing and sales conversion rates at every stage of the funnel.
Web sites are designed with the latest UX design, keyword search relevancy and target user in mind.
Ebooks, blogs and infographics were created to improve search rankings and social media integration. All roads lead to the website.
Advertising campaigns on Facebook and LinkedIn were activated to drive an immediate push of traffic to content and conversion points.