Digital and social media marketing have been under massive transformation over the last decade. There is no better time than now to learn from what worked and what didn’t in 2016 and prior years. In this post, I am sharing some digital marketing predictions that I expect to prevail in 2017. The trends I’m about
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After speaking with many business owners and management teams over the last couple of years I’ve heard the same thing, “we are selling B2B so Facebook is not where we should be focusing our marketing or social media strategy”. Many of you selling in the Business-to- Business (B2B) space may be thinking the same thing,
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1. You’re not connecting with your demographic. Given the choice… are you going to purchase something from a stranger, or are you going to your local specialty store and talk it up with the sales associate who knows your name? 2. Do you have and idea of what’s cool? Trends live and die online. Social Media has
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Small Business owners face many challenges. Some are due to external circumstances, but others are easily managed internally. Marketing can be complex, especially in the online marketing, social media marketing and mobile marketing environments. Business owners may not fully understand the current marketing landscape and missing opportunities to reach potential customers. Making small adjustments to your marketing plan
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Let’s face it, the Super Bowl is probably the only time we actually look forward to commercials between game play. We suddenly become attentive to each ad, while internally ranking who is going to come out on top with the most entertaining and meaningful message. Or maybe we are just curious to know what a
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Sometimes a rebrand is crucial, and at other times it can be detrimental to your business. You maybe at a crossroads and not sure if a rebrand is the right solution for you to simulate growth for your company. Branding should be a reflection of your company, and not necessarily based on personal preferences. Rebranding
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